Working with Entercom and the American Cancer Society to create unique experiences and fundraising elements in key markets around the United States during live concerts.
HOW WE HELPED
We facilitated and created custom on-site elements with ACS branding, to engage with fans and patrons throughout each concert venue. Hiring brand ambassadors and candy stripers to communicate the American Cancer Society story while encouraging donations from patrons. Each event had a different way of engaging social media interaction with patrons boosting the presence and awareness around the project.