#iVoted Concerts 2024 Tour

LIFESTYLE partnered with #iVoted Concerts and Live Nation Urban to produce a series of free, nationwide concerts designed to increase voter turnout for the 2024 Presidential Election. By combining live music with civic engagement, the tour successfully enticed young voters across the country.

Using data-driven insights from Johns Hopkins University, #iVoted Concerts identified trending artists in key regions and booked them to perform in cities where their fans were most likely to vote, making the events both impactful and strategically targeted.

With two dedicated Lifestyle teams operating simultaneously, we successfully executed 15 shows across 10 states and 13 cities in just seven days, including eight shows on Election Day alone.

HOW WE HELPED

• Managed turnkey event production across multiple U.S. markets
• Coordinated artist bookings, logistics, and tour operations
• Designed cohesive on-site branding and fan experiences to connect music with voter action
• Implemented data-backed audience targeting using Johns Hopkins University’s analytics
• Ensured seamless collaboration between #iVoted Concerts, local venues, and voter outreach organizations

Some featured Artists include:
GloRilla
Yung Gravy
A Boogie Wit da Hoodie
Tee Grizzley
Skilla Baby
Kash Doll
CAKE
Chromeo
Bob Schneider
and many more…