Project Description

CASE STUDY

#iVoted Festival

#iVoted Festival – the massive Election Day streaming event took place on November 3rd from 12NOON til 2AM EST. 465 bands on 18 “Stages” performed or shared exclusive announcements and messages with voters through the streaming platform Mandolin.

With the huge turnout from artists around the globe, #iVoted Festival is the largest digital festival of the year…in history!

The mission was and is to increase voter turnout.

Artists were from all over the world, and they were chosen because of the impact they have within key focus states and in order to portray this, the festival was organized into stages – each representing a key focus state or set of key focus states. The event featured performance “stages” named after states, such as Wisconsin and Colorado. “Stages” were also named after advocacy groups and partners.

#iVoted selected its state-stage artists based on location-based streaming data.

HOW WE HELPED

Alongside 225 Volunteers, the Lifestyle Team was brought on as Production Directors for the LIVE and pre-recorded shows. Working with the #iVoted Team, Lifestyle coordinated the live shows that were taking place around the United States!

One of the featured venues was the Craig Ranch Amphitheater located in Northern Las Vegas, Nevada.

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