Targeting country music fans in key markets, Straight Talk Wireless and Entercom asked us to create a multi-platform program that showcases them as a competitively priced wireless service provider, ultimately encouraging foot traffic into Walmart Supercenters.
HOW WE HELPED
In keeping the thematic of “staying connected,” we partnered with Entercom to celebrate the love of music, creating one-of-a-kind experiences across the country. We routed a custom music tour headlining today’s top country acts making pit-stops along the way to host custom pop-up shows at participating Walmart locations. We were able to bring the clients vision to life by transforming Walmart parking lots into concert venues. #Itstime4straighttalk