CASE STUDY
DraftKings
SERVICES RENDERED
EXPERIENTIAL MARKETING ACTIVATIONS
LIVE BROADCAST + CAPTURE
EVENT SPONSORSHIP MANAGEMENT
VENUE SELECTION + PERMITTING
CORPORATE EVENTS
OPERATIONS + LOGISTICS
CREATIVE DESIGN
EVENT SAFETY
EVENT BUDGETING + AUDITING
AUDIO/VISUAL PRODUCTION
LIFESTYLE produced over 500 live events nationwide for DraftKings’ Fantasy Sports Leagues and sports betting programs. For each Fantasy League, we developed a dedicated series of customized experiences designed to reflect its unique audience and competitive culture. Our team created tailored events where DraftKings players could meet, compete, and engage in person. From planning through on-site execution, LIFESTYLE ensured consistent brand alignment and seamless delivery across every market.
VENUES
EVENTS
ATHLETES
Christian McCaffrey
Ed Reed
Josh Allen
Joey & Nick Bosa
Nick Mangold
Bryson DeChambeau
Larry Fitzgerald
Baron Davis
Mike Golic
Nate Burleson
CASE STUDIES
CLICK IMAGES FOR DETAILS
LIFESTYLE delivers the highest standards in event production, planning, and project management while upholding the integrity and brand image of our clients. Through innovation and operational efficiency, we expand what’s possible and collaborate closely with our clients and partners to create impactful experiences for customers, influencers, and fans alike. Explore our previous events to see how we do it.
#iVoted Concerts 2024 Tour
LIFESTYLE partnered with #iVoted Concerts and Live Nation Urban to power a nationwide tour designed to drive voter turnout through live music.
Jacks Bash 3
LIFESTYLE produced and executed the full stadium concert for Jacks Bash 3, delivering end-to-end operations in partnership with South Dakota State University and First PREMIER Bank.
American Cancer Society
LIFESTYLE partnered with Entercom and the American Cancer Society to design and execute market-specific fundraising activations within live concert environments nationwide.
#iVoted Festival
LIFESTYLE served as Production Director for the #iVoted Festival, a massive Election Day streaming event supporting voter turnout efforts.
Bohemian Nights at New West Fest
LIFESTYLE led the production and operations of Bohemian Nights at New West Fest, transforming Downtown Fort Collins into a three-day, multi-stage festival.
Chive Fest
LIFESTYLE delivered full-scale production for the multi-city Chive Fest across four major markets.
DraftKings
LIFESTYLE produced more than 20 live events for each of DraftKings’ Fantasy Sports Leagues and sports betting programs nationwide.
Red Alert #RESTART
LIFESTYLE helped mobilize Colorado’s entertainment industry in a unified call for federal relief during the pandemic as part of the nationwide Red Alert #RESTART movement.
ONE Championship
LIFESTYLE served as the local producer for ONE Championship’s first ever US events, supporting one of Asia’s largest sports media properties as it expanded into the American market.
Activations
LIFESTYLE partners with leading brands and retailers to design and execute high-impact consumer activations that drive engagement and measurable results.
CONTACT
LET’S DISCUSS IDEAS FOR YOUR NEXT EVENT
Fill out the form or contact us via the details below.
5600 Arapahoe Ave. #203, Boulder, CO 80303
Nashville, TN / Scottsdale, AZ
720.304.6071
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