CASE STUDY

Red Alert #RESTART

In a nationwide call to action, the entertainment industry, in conjunction with WeMakeEvents.org, executed a widespread PR event to urge congress to pass the RESTART act and extend PUA benefits for 12 million industry employees who have been furloughed during the pandemic.

City buildings, sports arenas, outdoor structures and shuttered venues all glowed red for one evening to raise awareness of the ongoing struggle .

HOW WE HELPED

Lifestyle worked alongside Denver-based event companies Brown Note Productions and Symbiotic Event Services, to assemble a team in just eight days. This included organizers, lighting techs, photographers and a PR team. Lifestyle reached out to partners in every corner of the state to ensure venues from Denver to Durango were able to participate and make their voice heard.

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